BWM Designers & Architects

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Hotel Ensemble Straubingerplatz
Hotel Ensemble Straubingerplatz
Hotel Ensemble Straubingerplatz
Hotel Ensemble Straubingerplatz
Hotel Ensemble Straubingerplatz
Hotel Ensemble Straubingerplatz
Hotel Ensemble Straubingerplatz
Hotel Ensemble Straubingerplatz
Hotel Ensemble Straubingerplatz
Hotel Ensemble Straubingerplatz
Hotel Ensemble Straubingerplatz
Hotel Ensemble Straubingerplatz
Hotel Ensemble Straubingerplatz
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BWM Designers & Architects developed a sophisticated hotel concept that extends far beyond just the buildings themselves, and were responsible for the overall realisation of the project. The acclaimed Vienna-based architecture firm was commissioned by Hirmer Immobilien to restore Bad Gastein’s Straubingerplatz to its former glory – in line with the principle of preserving history while judiciously complementing it with new elements.

The Vienna-based architecture firm BWM had the overall responsibility for rehabilitating the hotel ensemble consisting of Hotel Straubinger, Badeschloss and Alte Post, located near Bad Gastein’s picturesque waterfall, as well as for designing new interiors and additional structures. The new 4-star superior / 5-star hotels aim to establish Straubingerplatz as a vibrant hub for visitors and locals alike. With this in mind, BWM Designers & Architects, who pride themselves on having successfully realised countless hospitality projects, developed an open hotel concept that extends beyond the 18,000m² in floor area.

Erich Bernard
It is important to us to work with – and not against – the remnants and layers of the past. They give old buildings their charm and their special appeal; it’s what makes them so attractive and unique.
Erich Bernard

A thoughtful approach to heritage-protected architecture.

Built between 1791 and 1888, Hotel Straubinger, Badeschloss and Alte Post (the old post office building) have long served as an emblem of the popular spa town’s historical centre and are now heritage-protected monuments. “Working with the layers of the past” was BWM Designers & Architects’ guiding principle for the redesign of Straubingerplatz. “Our planning ideas are always preceded by a precise historical analysis,” BWM designer and architect Erich Bernard explains, “in line with the maxim – loosely based on Adolf Loos – that you can change anything, as long as you know what you are changing.” The rehabilitation of these heritage-protected buildings called for a thoughtful approach; all measures were coordinated with the Federal Monuments Office and the Bad Gastein municipality. “It is important to us to work with – and not against – the remnants and layers of the past,” Bernard continues. “It’s precisely those layers that give old buildings their charm and special appeal and make them so unique.”

More than just the buildings … 

The open hotel concept developed by BWM Designers & Architects is mindful of each hotel’s unique character and its role as part of the ensemble, as well as taking account of Straubingerplatz as a whole. This centrally located square has all the makings of a lively hub – for visitors and locals alike. BWM not only redesigned the existing buildings (13,000m2 floor area), but also developed ideas that extend beyond them. The goal was to breathe new life into the entire Straubingerplatz and restore it to its former glory.

Born from the details of the past.

A high degree of expertise, care and passion went into renovating these hotels, which have reopened under the Travel Charme Hotels & Resorts brand. In collaboration with moodley brand identity, BWM developed a brand philosophy for the ensemble as a whole. The new Hotel Straubinger, named after a prominent local hotelier family, pays homage to the original grand hotel. It was born from the facets of its past, boasting understated elegance and poignant grandeur. The adjacent Badeschloss celebrates its own history, while taking a playful approach to bathing culture. It is a place where the past meets the present, and its atmosphere is vibrant and sociable. The interior design concept was partly inspired by the production entitled “Mystery Sonatas / for Rosa” by the Belgian choreographer Anne Teresa De Keersmaeker.

Curated art concept.

Together with Schwanenfliess’s Andrea von Goetz, initiator and mastermind behind the renowned art festivals sommer.frische.kunst and art.bad.gastein, BWM Designers & Architects also developed a specially curated art concept for both Hotel Straubinger and Badeschloss: contemporary artists from both Bad Gastein and beyond (for instance, from the US and South Africa) have provided an exclusive selection of works that interact with the town and its tradition and history as well as with the hotels themselves.

Unser Team für Bad Gastein (v.l.n.r.): Tanja Hainzl, Peter Foschi, Clemens Hörl, Ismail Berkel, Markus Kaplan, Tjasa Rus, Erich Bernard, Marlies Klauser, Martina Lehner, Marlene Gesierich, Aleš Košak, Elisabeth Albenberger, Fridolin Öhlinger, Elisabeth Morillo-Napetschnig
Unser Team für Bad Gastein (v.l.n.r.): Tanja Hainzl, Peter Foschi, Clemens Hörl, Ismail Berkel, Markus Kaplan, Tjasa Rus, Erich Bernard, Marlies Klauser, Martina Lehner, Marlene Gesierich, Aleš Košak, Elisabeth Albenberger, Fridolin Öhlinger, Elisabeth Morillo-Napetschnig

Down to the smallest detail …

The art concept is complemented by a greenery and styling concept specially tailored to both hotels and developed by BWM together with Atelier Peter Weisz. The bamboo palms in the grand hall of Hotel Straubinger, for instance, are more than 2m tall and underline its sumptuous French flair. The Badeschloss, on the other hand, features greenery that reinforces the hotel’s retro, bath-inspired look. The décor and styling concept also aligns with the “layers of the past” storytelling. Every single detail – whether a historical found object, a special coffee table book, or a classic or contemporary work of literature – corresponds with the spirit of each individual hotel and has been thoughtfully selected and positioned.

Task
General planning (design contractor services) for the revitalisation of three existing listed hotel buildings (gross floor area approx. 18,000m²) and construction of a new building, as well as development of the corporate design for the hotel ensemble

Status
Completion 09/2023

Area
BGF: ca. 18.000 m²

Location
Bad Gastein, Austria

Client
Straubingerplatz Immobilien GmbH

BWM Team
Erich Bernard, Markus Kaplan, Peter Foschi, Marlene Gesierich, Martina Lehner, Claus Hasslinger, Elisabeth Albenberger, Ismail Berkel, Maximilian Fasslabend, Lena Hainzinger, Tanja Hainzl, Clemens Hörl, Marlies Klauser, Ales Kosak, Sonja Leitgeb, Massimiliano Marian, Elisabeth Morillo-Napetschnig, Fridolin Öhlinger, Tjasa Rus

Image credit
Video: BWM Designers & Architects/Eduardo Gellner
Fotos:
BWM Designers & Architects / Ana Barros
BWM Designers & Architects / Lukas Schaller
BWM Designers & Architects
Pläne: BWM Designers & Architects

Participants

General planner / Design contractor/Interior Design
BWM Architekten

Brand strategy / Branding
moodley brand identity

Execution planning/ General planning PL
zweiarchitekten ZT GmbH

Construction supervision
edelmueller.architektur.management

Structural design
Gschwandtl & Lindlbauer ZT GmbH

Building services engineering
Ingenieurbüro Lothar Mayer GmbH

Light planning
Pokorny Lichtarchitektur

Construction physics
TAS Bauphysik GmbH

Fire protection
Norbert Rabl Ziviltechniker GmbH

BauKG
Lackinger BauKO GmbH

Historical architectural expert opinion
EIDOS Architektur ZT GmbH

Surveyor
Gernot Fleischmann

Landscape planning
Simma Zimmermann Landschaftsarchitektinnen OG

F&B consulting
Baysics, Georges Desrues

Light planning
Klaus Pokorny

Carpet design/concept guidance system new built
Gabriele Bruner

Interior Styling concept
Atelier Peter Weisz with BWM Designers & Architects

Art concept
BWM in Kooperation mit Andrea von Goetz von Schwanenfliess

Awards

Finalist – stimme für uns!

3 September 2024

Finalist – stimme für uns!

We're delighted to share that we have been selected as finalists in this year's SBID International Design Awards® for our work on Hotel Badeschloss ("Hotel Public Space Design" and "Hotel Bedroom & Suites Design") and Grand Hotel Straubinger ("Hotel Public Space Design") in Bad Gastein. Congratulations to everybody involved!  The winners will be chosen also by the public, please cast your vote here by 11 September!

Nominated!

12 August 2024

Nominated!

The hotel ensemble on Straubingerplatz in Bad Gastein is nominated for the Architecture Prize of the Province of Salzburg 2024 - we are delighted, congratulations to everyone involved! The winners will be announced on 26 September at the award ceremony in the Architekturhaus Salzburg.

Reopening of the year!

18 July 2024

Reopening of the year!

We are delighted to share, that hotel ensemble on Straubingerplatz in Bad Gastein has won the Tophotel Newcomer Award 2024 in the "Hotel Reopening Leisure" category! Congratulations to everyone involved! The jury recognised the revitalisation of the historic hotel buildings, including a new building - a major project that has brought Straubingerplatz back to life after years of stagnation.

Tophotel Newcomer Award 2024

11 July 2024

Tophotel Newcomer Award 2024

The Grand Hotel Straubinger and the Hotel Badeschloss are listed as finalists for the Top Hotel Newcomer Awards 2024! Congratulations to all involved! The winners will be announced at the Tophotel Day on 16 July.

London Design Awards

19 June 2024

London Design Awards

Our project at Straubingerplatz in Bad Gastein was honoured with Platinum at the London Design Awards! The Grand Hotel Straubinger in the category ‘Interior Design - Historic Restoration’, the hotel Badeschloss in the category ‘Interior Design - Hotels&Resorts’. Congratulations to everybody involved!

Winner!

9 April 2024

Winner!

We are delighted to announce that our projects in Bad Gastein were recognized as winners in the "Interior Design - Living Space" category at the LIV Hospitality Design Awards 2023 –  Hotel Badeschloss in the "Hotel - Midscale Lifestyle" category and Grand Hotel Straubinger in "Historic & Heritage".

Press

10 October 2024

Wellness World Business

Auf der Reise zurück zur Natur

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3 October 2024

National Geographic

We searched the planet for the world’s best hotels. Here are our picks.

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12 September 2024

Hallo Nachbar

Bauten, die eine Anerkennung verdienen

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2 September 2024

Initiative Architektur

Hotel-Ensemble Straubingerplatz, Bad Gastein

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31 August 2024

ELLE italia

Le piscine più scenografiche al mondo firmate da designer e archistar

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27 August 2024

SELECTION

The Badeschloss Hotel in Bad Gastein

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27 August 2024

Baumeister

Unterwegs im Badeschloss, Bad Gastein

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20 August 2024

Tophotel

Hotelimmobilie des Jahres: 33 Bewerber stehen fest

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19 August 2024

Falstaff Profi

»Hotelimmobilie des Jahres 2024«: Das sind die 33 Bewerber

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14 August 2024

Hogapage

Hotelimmobilie des Jahres 2024: Bewerber stehen fest

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10 August 2024

D5 Design Magazine

The Renovation and Quirks of the Austrian Bathing Palace

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1 August 2024

Die Zeit

Ruinen mit Zukunft

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23 July 2024

Harper's BAZAAR

PEAK Form

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22 July 2024

Falstaff Travel

Accessoires

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22 July 2024

G+L

In Europas Dörfern

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16 July 2024

tophotel

Das sind die Top-Newcomer des Jahres 2024

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15 July 2024

Wohninsider

Design in aller Munde

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12 July 2024

H.O.M.E

Sommerfrische

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4 July 2024

Kleine Zeitung

Never gets old

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28 June 2024

brachflächendialog

Neue Impulse für das „Manhatten der Alpen“

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24 June 2024

Kleine Zeitung

NEVER GETS OLD

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18 June 2024

Parnass

Lifestyle Badeschloss in Bad Gastein

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17 June 2024

Hogapage

London Design Awards: Straubinger Ensemble gewinnt

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13 June 2024

AIT

Hotelensemble in Bad Gastein

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7 June 2024

The New York Times Style Magazine: Australia

Five New Hotels and Spas Built for Bathing

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29 May 2024

The New York Times Style Magazine

Five New Hotels and Spas Built for Bathing

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6 May 2024

Hogapage

Interior Auszeichnung für Straubinger Ensemble

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6 May 2024

AGHZ

Straubinger Hotelensemble bekommt Design-Auszeichnung

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25 April 2024

Couch

Ich bin dann mal weg

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19 April 2024

Elle Decor

A SCATTERED HOTEL REINVENTS THE TOWN SQUARE OF BAD GASTEIN

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4 April 2024

Home

Strubingerplatz Bad Gastein Now open

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2 April 2024

AD Italia

Nuova vita per Bad Gastein, regina fra le Alpi austriache

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18 March 2024

Sleeper

Bad Gastein

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7 March 2024

Good Life

LEGENDÄR Das Herz von Bad Gastein pulsiert wieder

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1 March 2024

AD

Berge, Täler, Wasserfälle

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26 January 2024

WALLPAPER

Take a dip at Badeschloss Hotel, a storied bathing sanctuary in Austria

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25 January 2024

Monocle

ESCAPIST 2023 Bad Gastein

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20 January 2024

Die Presse

„Da hat uns schon das Herz geblutet“

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14 January 2024

ELLE DECOR

L'ALBERGO DIFFUSO CHE REINVENTA LA PIAZZA DI BAD GASTEIN

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11 January 2024

Hotelbau

Sprungbrett in die Moderne

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30 December 2023

Die Presse

Ein Ort wie eine Fellini-Figur

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21 December 2023

Corriere della Sera Living

Weekend di charme a Bad Gastein

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19 December 2023

Kleine Zeitung

Wo man mit Blick über die Berge badet

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14 December 2023

Streifzug Media

Die Renaissance der Grandezza

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14 December 2023

AGHZ

HIRMER HOSPITALITY Straubinger und Badeschloss in Bad Gastein eröffnet

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13 December 2023

IDEAT

Endlich … Winter!

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11 December 2023

Hogapage

Glanzvolle Eröffnungsfeier für das Straubinger Grand Hotel und das Badeschloss

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9 December 2023

Der Standard

Ein Bobo-Badeschloss für Bad Gastein

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2 December 2023

Die Presse

Alpines Wohnen in den weißen Monaten

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27 November 2023

Trend Invest

Grand Hotel Straubinger in Bad Gastein

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21 November 2023

Design Deluxe

Belle époque und zeitgenössisches Design

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21 November 2023

Viennissima

Das neue Straubinger Ensemble

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20 November 2023

Hotelbau

Zu neuem Leben erweckt

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17 November 2023

Falstaff Living

Bad Gasteins neue Geister

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6 November 2023

HOME

Von der Kunst, mit dem Bauch zu denken

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4 November 2023

AD

BAD GASTEIN: Eröffnung eines einzigartigen Ensembles

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26 October 2023

The Guardian

Feel the glow: under the mountain into a radon spa in Austria

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24 October 2023

FAZ

In Bad Gastein trifft Midcentury auf Belle Époque

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19 October 2023

Süddeutsche Zeitung

Ein neues Herz für Bad Gastein

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18 October 2023

Salzburger Nachrichten

Lisa Loferer: "In Bad Gastein startet eine Renaissance"

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12 October 2023

Connoisseur Circle

Straubinger Grand Hotel: Der beste Newcomer Österreichs

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29 September 2023

DrehPunktKultur

TAG DES DENKMALS 7000 Besucher in Salzburg

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26 September 2023

GEWINN

Kaisercharme und Brutalismus

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26 September 2023

Design Deluxe

Von Belle Epoque bis Contemporary

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22 September 2023

Drehpunkt Kultur

Gute Blicke von hohen Türmen Drucken E-Mail

Link PDF

21 September 2023

Salzburger Nachrichten

Tag des Denkmals in Salzburg: Alte Schönheit ist frisch herausgeputzt

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18 September 2023

Hogapage Österreich Magazin 5/23

Rückkehr zweier Hotelikonen

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15 September 2023

Die Salzburgerin

Vom Monte Carlo in den Bergen zum Berlin der Berge

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15 September 2023

Die Presse Schaufenster

Vor Ort

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11 September 2023

Die Presse

Die Neuzugänge sind gefragt

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6 September 2023

Servus TV

Grand Hotel Straubinger in Bad Gastein eröffnet nach 24 Jahren neu

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5 September 2023

Servus TV

Hoffnung auf gute, alte Zeiten in Bad Gastein

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4 September 2023

reiseaktuell.at

Das Straubinger Grand Hotel: Arbeiten mit den Schichten der Vergangenheit

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4 September 2023

Cercle Diplomatique

Mit Glanz und Grandezza

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2 September 2023

Falstaff LIVING

Renovieren bei Denkmalschutz Mammutprojekt »Straubingerplatz«

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1 September 2023

Salzburger Nachrichten

das-grand-hotel-straubinger-in-bad-gastein-oeffnete-wieder-seine-pforten

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1 September 2023

www.tophotel.de

Grand Hotel Straubinger eröffnet in Bad Gastein

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1 September 2023

Hogapage

Grand Hotel Straubinger hat in Bad Gastein eröffnet

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1 September 2023

ahgz.de

Straubinger ab heute am Start

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1 September 2023

tageskarte.io

Straubinger Grand Hotel eröffnet in Bad Gastein

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31 August 2023

Tourexpi

Das Straubinger Grand Hotel: Arbeiten mit den Schichten der Vergangenheit

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31 August 2023

hogapage.at

Grand Hotel Straubinger: Mit der Vergangenheit in eine neu Ära

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29 August 2023

Gault Millau

Zwei neue Hotels für Bad Gastein

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26 August 2023

Immo Kurier

Respekt vor denkmalgeschützter Architektur

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11 August 2023

Salzburger Land

Renaissance in Bad Gastein. Die Wiedereröffnung von Hotel Straubinger und des Badeschlosses

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10 August 2023

rolling pin

Legendäre Hotels erwachen aus Dornröschenschlaf, Norman Beitz wird Executive Chef

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8 August 2023

Tophotel

Das sind die Pläne für das F&B Konzept im Grand Hotel Straubinger

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8 August 2023

Tageskarte

Kulinarik in Bad Gastein - Was im Hotel Straubinger und im Badeschloss auf die Teller kommt

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8 August 2023

Falstaff

Norman Beitz will die Küche im »Grand Hotel Straubinger und im Badeschloss in neuen Höhen führen

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28 July 2023

ahgz.de

Spektakuläres Doppel in den Alpen

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4 July 2023

A-List

Grand Hotel Straubinger: Bizarre Ikone in Bad Gastein

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4 July 2023

A-List

Hotel Badeschloss: Magie am Wasserfall

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28 June 2023

Gewinn

Brandneue Hotels in Österreich

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28 June 2023

ahgz.de

Rückkehr in den Alpen.

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27 June 2023

hotelier.de

Am 01.09.23 öffnet eines der spektakulärsten Hotelprojekte

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27 June 2023

hogapage.at

Grand Hotel Straubinger und Badeschloss in Bad Gastein öffnen im September 2023

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27 June 2023

hotelbau.de

Hotelensemble Bad Gastein eröffnet im Spätsommer

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28 May 2023

Wiener Zeitung

Bad Gastein auf dem Weg in den Orbit

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27 May 2023

hotelier.de

Grand Hotel Straubinger und Badeschloss ab jetzt buchen

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3 May 2023

reiseaktuell.at

Grand Hotel "Straubinger" und "Badeschloss" ab jetzt buchen

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28 April 2023

tophotel.de

Bad Gastein: Hotel-Ensemble soll im Herbst eröffnen

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28 April 2023

tageskarte.io

Grand Hotel Straubinger und Badeschloss eröffnen im Herbst 2023 in Bad Gastein

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27 April 2023

Falstaff

Bad Gastein: exklusive Einblicke in das Grand Hotel "Straubinger" und ins "Badeschloss"

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27 April 2023

hogapage

Michael Posch über die Wiederbelebung zweier Hotel-Ikonen

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13 April 2023

Salzburger Nachrichten

Eröffnung im Herbst: Champagner auf Knopfdruck im Hotel Straubinger in Bad Gastein

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13 April 2023

Salzburger Landeskorrespondenz,

Hotels am Straubingerplatz werden zum Juwel im Zentrum von Gastein

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31 March 2023

Reise aktuell

Dornröschen erwacht

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17 March 2023

hospitality design

straubingerplatz

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7 October 2022

Gastro

Hotel Gilbert steht im Zeichen von Grün | Neubau auf dem legendären Straubingerplatz in Bad Gastein

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8 August 2022

Building Times

Auferstehung am Wasserfall

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29 July 2022

Tophotel

Das sind die Pläne für das Hotel-Ensemble am Straubingerplatz

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13 July 2022

gast.at

Altes neu denken

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4 July 2022

Kleine Zeitung

Lifting für eine alternde Diva

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13 June 2022

Servus TV

Das Gasteinertal – Von Bergen beschützt, vom Wasser geleitet

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11 June 2022

Salzburger Nachrichten

Aus Ruinen entsteht in Gastein das alte Zentrum neu

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28 May 2022

DerStandard

Warum sich im Zentrum von Bad Gastein jetzt die Kräne drehen

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28 February 2022

Architektur/Wettbewerbe Journal

Ein Zuhause auf Zeit

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9 August 2021

Prodinger Trendreport: Grüner wird’s nicht

Die Hotel-Macher

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27 July 2021

Der Standard

Lars Eidingers Kunst in Bad Gastein: Skurrile Hecken, Tattoos unter Brusthaar

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16 July 2021

Die Presse Schaufenster

Im Tal der Metaebenen

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28 June 2021

Hotel & Design

Die HotelMacher

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31 May 2021

More Than Design

Arbeiten mit den Schichten der Vergangenheit

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19 May 2021

Ö1

Diagonal Stadtporträt Bad Gastein 2050

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18 May 2021

hotelbau

Baustart für Hotelensemble

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27 February 2021

Immo Kurier

Hotelturm für Gastein

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27 February 2021

DiePresse

Kur 2.0: Badewannen mit Aussicht

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26 February 2021

Der Standard

Bad Gastein: Ein Hotelturm für das "Manhattan der Alpen"

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26 February 2021

Hotelbau

Baustart für Hotelensemble in Bad Gastein

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26 February 2021

ahgz

Travel Charme bringt Bad Gastein zum Glänzen

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25 February 2021

ÖGZ

Bad Gastein: Pläne für 3 Hotels endlich präsentiert

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25 February 2021

DiePresse

Ein Hotelturm als Zeichen für das neue Bad Gastein

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25 February 2021

Immofokus

Hirmer präsentiert Baupläne für Gebäudeensemble in Bad Gastein

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25 February 2021

reisetopia

Neue Luxushotels sollen in Bad Gastein entstehen

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25 February 2021

Salzburger Nachrichten

Neues Hochhaus für das Manhattan der Alpen

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25 February 2021

Kronen Zeitung

Zwei Hotels und neuer Turm: Gastein startet 2024 durch

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24 February 2021

Tageskarte

Bad Gastein: Hirmer Immobilien stellt Baupläne für zwei Hotels vor

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24 February 2021

trend.

Bad Gastein: „Weit von einer Bettenburg entfernt“

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24 February 2021

Salzburger Nachrichten

Die Wiederbelebung von Bad Gastein: Hotelpläne für den Straubingerplatz präsentiert

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24 February 2021

Hogapage

Hirmer beginnt Bauphase in Bad Gastein

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24 February 2021

ORF Salzburg

Start zur Revitalisierung von Bad Gastein

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22 January 2021

Schaufenster (Die Presse)

Sonnengrüße aus Gastein

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20 June 2020

Die Presse "Luxury Living"

Weiter erzählen

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6 June 2020

Falstaff Living

Neue Frische für den Sommer

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29 January 2020

Falter

Im Wolkenkratzerdorf fliegen Träume hoch

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30 November 2019

Immo Kurier

Faszination der Leere

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