Vienna Fair 2012
New architectural concept for the Vienna Fair: the decentralised, open design provides a clear structure for the fair stands, making it easier for the participating galleries and for visitors to find their way around. A large number of attractive spaces that are suitable for large projections are positioned at certain spots throughout the exhibition area. The relocated VIP lounge is designed as a green recreation area with ten refreshing “islands”.
Duration of Vienna Fair: 20th–23rd September 2012
Task
Planning of fair architecture, design of VIP Lounge and special areas
Status
Completion
09/2012
Client
Vienna Fair Betriebsgesellschaft
BWM Team
Silke Schmitz (PL), Peter Foschi, Sanja Utech, Katrin Stefanzl, Massimiliano Marian
Image credit
Lea Titz
Related news
19 September 2012
VIENNAFAIR 2012
The New Contemporary
September 20th to 23rd
New fair architecture by BWM
New VIP lounge design
„Positive was a very generous, perhaps the best fair design which the Viennafair has had in the past eight years“
art Hamburg: Die Entlarvung der Kunstwelt, 23.09.2012
